https://www.megwells.com/blog daily 0.75 2023-06-01 https://www.megwells.com/blog/how-generative-ai-is-changing-content-strategy-tactics monthly 0.5 2023-06-01 https://www.megwells.com/blog/connect-using-social-media monthly 0.5 2020-12-03 https://www.megwells.com/blog/ocean-spray-tiktok monthly 0.5 2020-12-02 https://images.squarespace-cdn.com/content/v1/5fbc04ea14d7601d9ab96b95/1606860995087-3HYLE9SHWSY74CT0Q4V8/Screen+Shot+2020-11-29+at+3.56.03+PM.png To the Point - Ocean Spray[in'] brand strategy with TikTok (Image via Google Trends) https://www.megwells.com/blog/category/Case+studies monthly 0.5 https://www.megwells.com/blog/category/Just+for+fun monthly 0.5 https://www.megwells.com/blog/category/Social+Media monthly 0.5 https://www.megwells.com/blog/category/Word+nerd monthly 0.5 https://www.megwells.com/blog/tag/Case+studies monthly 0.5 https://www.megwells.com/blog/tag/Social+Media+Strategy monthly 0.5 https://www.megwells.com/blog/tag/Authentic+marketing monthly 0.5 https://www.megwells.com/blog/tag/TikTok monthly 0.5 https://www.megwells.com/blog/tag/KPIs monthly 0.5 https://www.megwells.com/blog/tag/Branding monthly 0.5 https://www.megwells.com/blog/tag/content+strategy monthly 0.5 https://www.megwells.com/about daily 0.75 2023-06-01 https://images.squarespace-cdn.com/content/v1/5fbc04ea14d7601d9ab96b95/1606608485580-HE66AKSCSAJYVZ4GI7W0/5B9BDC3E-2AE9-46EC-90A2-9B3EC72FD205%2B2.jpg About - The person. Not only am I a content and marketing consultant, I also serve on the CX advisory board at UC Santa Barbara, and am a former VP of Marketing for Scuba Analytics. My day-to-day looks a little something like grabbing my laptop, hitting a cafe, sipping on black coffee while strategizing, researching, and creating magic for my clients and company (with a VPN of course, and usually with classical music or the DJ Nightmares on Wax playing in my headphones). https://www.megwells.com/contact daily 0.75 2023-06-01 https://www.megwells.com/process daily 0.75 2020-12-16 https://images.squarespace-cdn.com/content/v1/5fbc04ea14d7601d9ab96b95/1606936064996-WV2UN5QT2AXBZPCOS17T/Blue+and+Black+Timeline+Presentation+%281%29.png Process https://www.megwells.com/home daily 1.0 2023-06-01 https://images.squarespace-cdn.com/content/v1/5fbc04ea14d7601d9ab96b95/1622157931583-I4BGX1CT6AZTDIVV5IWT/Asset+15.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc04ea14d7601d9ab96b95/1620962044759-IZJ9U21P6GXRJ02ULBKO/ContentStrategy-1.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc04ea14d7601d9ab96b95/1620962930769-VRB20P0QW31MDKUSOQPS/CopyEditing-1.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc04ea14d7601d9ab96b95/1620962965483-J2AH1K7KGYFB8ALDFZDZ/CopyWriting-1.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fbc04ea14d7601d9ab96b95/70c377cc-523e-479e-91c7-ee66322ceffc/Evolv_Wordmark_1_Logo.jpeg https://images.squarespace-cdn.com/content/v1/5fbc04ea14d7601d9ab96b95/9f107b71-05f9-4aa2-84b5-daa9cfa68f9c/york+ie.jpeg https://images.squarespace-cdn.com/content/v1/5fbc04ea14d7601d9ab96b95/1621566823830-AV59HYN3XS1N26Q23ZOI/Scuba.png https://images.squarespace-cdn.com/content/v1/5fbc04ea14d7601d9ab96b95/1621566716074-J5OLZ0LTSXZVWUXN9LR7/MTR.png https://www.megwells.com/shop daily 0.75 2025-05-08 https://www.megwells.com/shop/p/conference-ticket-party-pl5x5 monthly 0.5 2019-06-25 https://images.squarespace-cdn.com/content/v1/5d0c36c494ff5f00012dc9e9/1561491032689-BM01L5RPSSE49WEMRN5O/2005.37.4_PS2.jpg Shop - Conference Ticket + Party https://www.megwells.com/shop/p/conference-ticket-w7kpk monthly 0.5 2019-06-25 https://images.squarespace-cdn.com/content/v1/5d0c36c494ff5f00012dc9e9/1561491032689-BM01L5RPSSE49WEMRN5O/2005.37.4_PS2.jpg Shop - Conference Ticket https://www.megwells.com/portfolio daily 0.75 2023-06-01 https://www.megwells.com/portfolio/blogcontent monthly 0.5 2020-12-16 https://images.squarespace-cdn.com/content/v1/5fbc04ea14d7601d9ab96b95/43138bc6-0891-42a5-b928-b7ae9c8c80f3/Evolv_Wordmark_1_Logo.jpeg Portfolio - Blog content - Evolv AI. As a marketing consultant for Evolv, I’ve ghostwritten a number of pieces on Generative AI and AI-led experimentation. You can see my latest pieces here and here. https://images.squarespace-cdn.com/content/v1/5fbc04ea14d7601d9ab96b95/7da6a777-7f4f-4f6f-9d9a-976ebd6b9892/york+ie.jpeg Portfolio - Blog content - York IE. I’ve created numerous pieces of ghostwritten content for York IE clients, including these pieces on AI-driven threat detection and cyber security. https://images.squarespace-cdn.com/content/v1/5fbc04ea14d7601d9ab96b95/1621566823830-AV59HYN3XS1N26Q23ZOI/Scuba.png Portfolio - Blog content - Scuba. While serving as the VP of marketing for Scuba Analytics, I wrote a number of thought-leadership pieces. You can check out some of my written work on our blog, located here. https://images.squarespace-cdn.com/content/v1/5fbc04ea14d7601d9ab96b95/1608078002174-EIIV77LTM6CRC5SONV7E/mtr-1.png Portfolio - Blog content - MTR Marketing. I don’t just write marketing materials for clients, I write about marketing, too. Check out my byline on MTR Marketing’s website. https://images.squarespace-cdn.com/content/v1/5fbc04ea14d7601d9ab96b95/1608077499139-OQ6KP5I5ZD0K9SQIO2ZS/Berkeley-haas-wordmark_square-gold-white-on-blue_%25281%2529.jpg https://www.megwells.com/portfolio/websitenarratives monthly 0.5 2020-12-16 https://images.squarespace-cdn.com/content/v1/5fbc04ea14d7601d9ab96b95/95dbe2bd-99da-45c9-a520-765079f0eb1b/Screen+Shot+2023-06-01+at+1.13.27+PM.png https://images.squarespace-cdn.com/content/v1/5fbc04ea14d7601d9ab96b95/1608076653782-S5T7YBJHW9ETFADQ7RDK/Screen+Shot+2020-12-15+at+3.57.01+PM.png Portfolio - Web copy - CULTA. I recently helped CULTA update the copy and flow across all pages of its website to improve user experience and SEO. Our work resulted in a 389% increase in organic sessions, and a 500% increase in mobile traffic. https://www.megwells.com/portfolio/longform monthly 0.5 2020-12-16 https://images.squarespace-cdn.com/content/v1/5fbc04ea14d7601d9ab96b95/a7943b0d-c694-4cd9-9198-db00ca236a8e/order+to+eat.jpeg Portfolio - Long-form - Research papers. I’ve partnered with PYMNTS.com on several research reports, including coverage of cross-border payment regulations, and trends in the quick-serve restaurant industry to keep pace with evolving consumer demands. https://images.squarespace-cdn.com/content/v1/5fbc04ea14d7601d9ab96b95/1608076936318-0Y2EG2EYUO4B73WLL1IM/Screen+Shot+2020-12-15+at+4.01.03+PM.png Portfolio - Long-form - Pillar Pages. Pillar pages are comprehensive pieces of content that gives your audience an overview of a specific topic, and links to clusters of related content within your website. See the pillar page I created for Wealth Legacy Institute. https://images.squarespace-cdn.com/content/v1/5fbc04ea14d7601d9ab96b95/1608077073098-ITR9IZ7799H60P74O6EU/Screen+Shot+2020-12-15+at+4.03.47+PM.png Portfolio - Long-form - eBooks. eBooks are a great way to establish your expert status in an industry. They also have perceived value, which means readers are likely to exchange information to access your content. eBooks are a valuable technique for growing email lists, and earning your customer’s trust. Check out the eBook I created for Global Electronic Technology. https://www.megwells.com/portfolio/justforfun monthly 0.5 2020-12-16 https://images.squarespace-cdn.com/content/v1/5fbc04ea14d7601d9ab96b95/1608079260594-P5XXR5D42KMQCGVQ33IK/rt_logo_dark_blue_2-sm.png Portfolio - Just for fun - Roadtrippers. I love traveling, and documenting my experiences. I’ve written several pieces about my treks, including this one about a haunted hotel. https://images.squarespace-cdn.com/content/v1/5fbc04ea14d7601d9ab96b95/1608079150060-J5QW1LI7D5UT83KRFORU/thumb-s.jpg Portfolio - Just for fun - Gov1. I’ve created a number of data-driven journalism pieces for Gov1 that cover social issues like race, sexual assault and homelessness.